Drift Led

Jow Studio joined forces with VTProduction to design a captivating, generative visual experience that unveiled the underlying scientific principles behind Drift's brand and demonstrated how the company harnesses 100% green energy from solar, wind, and run-off water during a 24-hour cycle.

To achieve an interactive and dynamic representation of electrons, developing a versatile and real-time rendering system was essential. We employed Notch to craft the distinct appearance of each electron while using TouchDesigner to program their interactions. By exporting each look with accessible parameters, we seamlessly modified the visuals through procedural inputs managed within TouchDesigner, resulting in an engaging and informative display.