Hugo Boss 2023 Miami show

In collaboration with Villa Eugenie, Jow Studio worked with Show Ninja in playing a pivotal role in the execution of Hugo Boss's 2023 Spring/Summer fashion show, set against the stunning backdrop of Downtown Miami's waterfront. The enchanting runway featured models strutting their stuff on a catwalk, accompanied by dynamic water jets, elegant peacock fountains, and mesmerizing water curtains. We skillfully orchestrated projecting captivating content onto the fluid water canvases, utilizing over 30 meticulously mapped projectors to create a truly immersive and unforgettable spectacle.