During the 2021 Formula 1 US Grand Prix in Austin, Jow Studio partnered with Race Service to create an unforgettable paddock activation that seamlessly merged the exhilarating worlds of Formula 1 and Basketball in honor of the NBA's momentous 75th anniversary.

The eye-catching installation featured a 4K LED screen backdrop and a regulation wooden basketball court floor, transforming it into more than just a venue for a free-throw competition. The immersive setup rapidly became the epicenter for interviews and engaging conversations, drawing attention throughout the weekend.

Jow Studio's expertise in live graphics and video was on full display as our team skillfully designed, assembled, and managed dynamic content on the 4K LED screen, contributing to the overall success and impact of the activation.